The Challenge
Building a Digital Foundation for Modern Architecture
Arch Studio has a portfolio of stunning, minimalist architecture. Their physical work was precise, light-filled, and incredibly considered. Their challenge was that their digital presence didn't reflect this level of sophistication.
They needed more than just a portfolio, they needed a digital space that felt as intentional and structurally sound as one of their own buildings. We know that a website must be an extension of their work and harmonize with the company's character.
Our Approach
Defining Brand Character
We didn't want to just decorate a webpage, we wanted to construct one. We decided to build the entire brand experience from the ground up.
The Immersive Journey
Designing a user experience that felt less like browsing a site and more like walking through a quiet, impressive gallery.
Brand Identity
/The Character of the Studio/
Color Palette
We decided to avoid adding unnecessary colors, gradients, and effects. Arch Studio's work is the color.
We built a strict monochrome palette of black, white, and essential greys.
Thanks to this, stunning photos of their projects can be the heroes of every page, and the viewer's attention is focused on them.
Typography
We selected a clean, modern sans-serif for headings, evoking the strong lines and geometry shapes. This was paired with a classic, legible variant for body text that adds a timeless and professional feel.
Motion & Animation
Fluidity complements the minimalist style, reinforcing the brand's character of precision and creates a premium customer experience from the very first click.
We introduced motion that feels purposeful, not just decorative. Animations are subtle, fluid, and precise. Page transitions glide, images fade in with a controlled elegance, and interactive elements respond with a quiet, solid feedback.
Web Design
/Constructing the Digital Gallery/
The entire site is built on a strong grid system. This mirrors the structural integrity of their projects, creating a sense of order, rhythm, and calm for the user.
Negative Space as a Material
We used generous white space (or negative space) as an active design element. It's not "empty" space, it's the "air" that lets the content and photography breathe, guiding the user's eye and creating a high-end, uncluttered feel.
